press & public relations . brand consulting
by catherine ménard weber
confidentiel is a full-service communications agency specialized in the interior and design field and founded 2017 by Catherine Ménard Weber. Our view on projects, strongly influenced by Catherine's multi-disciplinary experience and expertise offline and online within the past 20 years, makes us a high valuable partner for brands - generating not only strong visibility but also real sales impact.
about
___
“The design world has been my home and
passion for more than 20 years.”
confidentiel was founded 2017 by Catherine Ménard Weber as a strategy and communications agency with a focus on the design and interior industry.
French native with more than 25-years business experience in Germany, Catherine can prove of a wide European network of editors, stylists, architects, brand managers, opinion-leaders and retailers, especially in the world of design and high-end lifestyle.
Her strong expertise and experience in different positions on the retailer, brand and agency side allow her an “out of the box” view on the projects she is in charge with. That USP makes her a valuable and open-minded sparring partner for her clients.
Indeed, after different positions as a communications manager in the international retail and lifestyle segment, Catherine joined 2007 the eCommerce design platform Ambiente Direct as a co-founder and CMO. In this function, she gained deep insights in the design world and strong, multichannel expertise how to raise awareness and successfully establish a brand on the market, and developed a wide network of opinion-leaders and decision-makers within the retail, design and architecture industry.
Bild // Quirin Siegert.
services
___
“Our key strength is building brands, making them
visible and developing sustainable co-operations, placements and business opportunities."
Brand consulting // Supporting brands while developing and setting-up effective and sustainable, digital and offline marketing and communications activities to improve their presence on the German-speaking market.
Press and PUBLIC relations // Raising brand visibility while spreading values and news within my large network of journalists, editors, stylists of relevant off- and online media, focusing on special interest for design and architecture on the German-speaking market, as well as spreading the word within my network of interior designers, architects and design aficionados.
InfluencER Marketing // Working with my network of bloggers and influencers identifying the right ambassadors in line with the social media and overall strategy of the brand
Event Management // Defining opportunities in line with the strategy of the brand and organizing events // conception, location scouting, setting up of the invitation list, partner management, organization incl. catering, guest management and full organization on the space for any kind of events from press or concept days to tailor-made happenings or private dinners
Business development // Spreading the brand values within my network of architects, opinion-leaders, retailers identifying opportunities for co-operations with interdisciplinary brands, retailers, galleries etc. for common events resp. common communication activities like photoshoots, social media activities etc.
clients and projects
___
"Our passion is telling stories and creating emotions for brands
with strong heritage or innovative background."
journal
___
contact us
___
confidentiel
PR . communications and brand consulting
// catherine ménard weber
+49 172 6348926
Kuglmüllerstr. 21
80638 Munich . Germany
Umsatzsteuer ID . DE224885100
Would you like to get the news by confidentiel?
Feel free to send me an email to register -
here!
